A REGENERATIVE
FUTURE
FOR ALL.
Sero™ fibre for products with a purpose.
From responsible sourcing to product disposal, we prioritize positive impacts on soil, communities, and ecosystems. With a focus on circularity, we aim to minimize waste and maximize resource efficiency.
We envision a future where every consumer is motivated and empowered to make positive impacts with accessible everyday choices.
OUR
PURPOSE
We aim to create a powerful collective impact that repairs nature and rebuilds communities.
Push Beyond
We champion a circular economy that goes beyond sustaining the unsustainable to having positive impacts on our planet and communities. To make this possible, we’re collaborating with our partners across the value chain to inspire systemic change at every stage of product development.
Make Accessible
Our impact is now. We firmly believe that going beyond sustainability shouldn’t come with an economic barrier or reduced performance. It’s our mission to democratize nature-positive everyday products by accelerating their development and making them accessible to all.
Empower Impact
We are empowering brands, businesses, and individuals to actively participate in the regenerative movement by giving them the means, resources, support, knowledge, and opportunities to take the next step to go beyond sustainability and make a meaningful difference.
Restore Earth
Our top priority is to minimize harm and maximize good for both people and the planet. Through an integrated approach, we're actively working on holistic regeneration to repair nature and elevate communities for current and future generations.
Bridging the
Preferred Materials Gap
Our mission is to revolutionize the way we create products. For a better and more resilient tomorrow.
1.
Scalability:
Next-gen material solutions need to scale efficiently and effectively now. Our fibre mills are constructed on brownfield sites to deliver a capital-efficient option.
2.
Performance:
Preferred materials must meet the expectations for performance to ensure that fabrics made with our fibres are fit for their intended purpose.
3.
Compatibility:
To ensure widespread adoption, preferred materials like Sero™ fibre need to be able to be dropped in and run efficiently on multiple production platforms.
Addressing this challenge and establishing preferred materials to create regenerative products requires collaboration across the industry.
For the widespread adoption of preferred materials like Sero™ performance fibre, the following three points are critical:
The gap between the materials that we commonly use today and the ones we must be using to create circular products could exceed 133 million tonnes by 2030.*
Our goal is to help close this gap by providing a preferred material solution to the global fabrics industry, build resilient supply chains, and have a meaningful impact by 2030.
We’re
out there
